Photography Elise Kleis / Styling Abi Overland / Models Jess Myhill / Fin Arenz
We were recently approached by the team at Government or Jersey to help them promote New2Me, a campaign they are running to highlight the merits of sustainable fashion. We put their team in touch with photographer Elise Kleis and, after some creative explosions, she and Abi Overland styled a shoot to highlight to validity of items available for purchase second-hand.
All the clothes in this shoot are from Jersey Hospice Care shops. The Sustainability team would like to “show that second-hand fashion can be as good as new and to encourage Islanders to rethink the way they shop; to reduce the number of new items they buy and to think about how they dispose of textiles they no longer want”. The fashion industry is responsible for 10% of annual global carbon emissions. This is more than all flights and shipping combined. They tell us “Buying clothes second-hand reduces the need for raw materials to make your clothes and keeps clothes in circulation. This reduces carbon emissions from production, transportation and waste. In fact, extending the life of clothing by an extra nine months could reduce carbon, waste and water footprints by 20-30% each”.
For more information, or for help with running your own sustainable fashion campaign, please email climateemergency@gov.je or message them @climatejsy
