Orchard has strengthened its senior team and presence in Jersey with the appointment of Laura Morel as Account & Business Development Director. Laura will be responsible for establishing Orchard in Jersey and expanding its local client base, as well as delivering strategic communications campaigns and expertise to current clients.
Laura has enjoyed a long and varied career in financial services, making a move into PR, marketing and communications eight years ago. She has been involved in the promotion of third sector organisations, retail, hospitality, and visitor economy, with experience in the sustainability arena. She has previously worked as a local blogger and content creator, and most recently led the marketing department of fiduciary and fund services provider, HIGHVERN.
Laura’s appointment means Orchard has a team of 13 communications professionals, including three chartered practitioners. The agency is pursuing an ambitious strategic growth programme and Laura is a lynchpin of its intention to establish a stronger base in Jersey. Orchard was founded in Guernsey in 1996 and last year received a mark of excellence at the national CIPR Excellence Awards in the Small PR Consultancy of the Year category.
Laura said: “The passion the Orchard team exudes aligns perfectly with my own, and I am excited at the modern approach we will bring to communications. Like any business today, you can no longer look at one market in isolation but must be able to deliver and evolve a service proposition across borders and countries. I feel the strength and experience of our team will make the Orchard brand stand apart in the Channel Islands and in time will also rival those of larger cities like London.”
Orchard’s Managing Director – Strategy & Agency Growth, Brooke Kenyon, said: “Despite our close proximity, the business landscapes of each Channel Island remain distinct, with their own opportunities. Laura’s experience and connections across the media and business communities will bring immense value to our Jersey business as we continue to grow our presence there to meet the demands of our clients. We welcome her as part of the management team as we work towards a bright future for Orchard.”
