So tell us, what inspired you to get this off the ground? Having had difficulties with finding good quality lingerie and swimwear that I liked, and knowing there were other women out there who had the same problem made me think there was a gap in the market.
What did you do prior to this business?
I’ve worked for Health and Social Services for the States of Jersey as well as working within the fashion industry, specialising in lingerie.
Did that teach you any lessons that helped you to succeed?
Plenty, but one of the most important things I have learnt is to know the needs of your customer.
What’s the hardest lesson you’ve learnt since starting the business?
I have learnt many lessons like the fact that you have to ask for help if you need it and how very true it is that you will only then find out who your true friends are, but the most important lesson I have learnt is to know the needs of your customers.
Do you have any funny stories?
A few. I am laughing now, but believe me it wasn’t so funny at the time.
What are your plans for the future?
I have always been passionate about lingerie and the beautiful fabrics they are made from. It was always in the back of my mind to design my own range, and put my own stamp on it. I would take a great deal of pleasure in knowing that something I have created makes women feel sensuous and special.
What advice would you give to would-be entrepreneurs?
Be organised, do your research, don’t leave anything to chance, be patient and remember that setting up your own business is very hard work. If you are not willing to put in the hours, it is very unlikely that you will succeed. Don’t wait for the perfect time, it might never come, if you believe in your business give it a go so you can never look back and wonder ‘what if’.
