Tired of being a struggling artist? Catch one of the series of professional development workshops run by UK artist Trudie Stephenson, and you could find a array of new ways to turn your art into a living. Covering subjects such as setting up an exhibition to finding sponsorship and understanding copyright and IP, Trudie’s workshops can give you a step in the right direction. Trudie Stephenson has more than 20 years’ experience in the art world and is now one of the most respected names in the business. She’s directed major international exhibitions as well as working directly with many well-known artists. We asked her what advice she’d give to artists looking to branch out.
How hard is it to start out in the art business?
It can be difficult. There are so many galleries and sales outlets out there you need to pitch to the right outlet, and find the right level for your work as well.
What are the major challenges?
With the recession, people want to buy things at lower prices and it’s a challenge to set the right price level. If you go into the market with work that’s priced too low, people don’t think your art is worth it, and if you set it too high, people think you’re overpriced. The key is to build up contacts, find the right people and network. Lots of people hide behind their work – they can be brilliant, but we don’t know they’re out there.
What opportunities are out there for creatives?
Lots actually. Many galleries have online galleries as well as physcal spaces which means you can market your work worldwide. But it’s worth bearing in mind that the gallery’s markup is 100%.
What advice would you give to artists
Find out where you fit in the market. You can sell any piece of artwork as long as you find the right route and the right market, you just have to go through the right gallery or the right space. There are far more opportunities out there than just putting your pieces into the standard ‘white cube’ gallery space.
Thursday 24th – Friday 25th November, Jersey Arts Centre
Workshops are two hours long, and there are limited places, so book now.
Course titles: Creating Activity and Income Streams for Artists, Funding and sponsorship, How to Sell Yourself, Understanding Copyright and IP. Course fee: £30
For more information email info@arts.je or tel 617521
