If you’ve got time for golf, chances are that you’re doing pretty well in life. It’s therefore no wonder Lexus have incorporated golf heavily into their brand promotion. They are, after all, an elite luxury car brand. Last month the two combined for the ‘Lexus Open’. The tournament itself was open to everyone with a golf club/ society handicap but Lexus was pushing the boat out for select VIP customers. The day kicked off around 12 (a later start for Lexus VIPs). Buggies were provided for each of us, making zipping around the beautiful course situated right beside the beach a breeze. But there was tension in the air throughout the day going beyond just friendly competition. The stakes had been raised even further as there was a brand new Lexus CT200H on the line to anyone who got a hole in one on the 8th hole. Logic and all reason told all of us that it was an impossible task, but still each of us held our breath on every tee off on that hole.
With an afternoon of golf behind us, it was onto dinner and the prize giving. Even with our hole in one dreams dashed, there were still plenty of other prizes to go around, along with a raffle whose proceeds went to Jersey Hospice Care. The main prize was particularly buzz-worthy, especially amongst assembled golf lovers; a place at the Lexus ‘Monty’ Day at the Bearwood Lakes Golf Club and an opportunity to golf with legend Colin Montgomerie. A fun day for all and the chance to have a few beers, thanks to an offer to travel home by chauffeured Lexus. Nice.
